We’re collaborators, not competitors!
Spring is a lovely time of year for leafleting. And yes, I do mean the mundane job of putting leaflets through doors as well as delivering them in the usual tourist outlets. The sky is often blue, I enjoy looking at people’s gardens and getting to know our local towns and villages. And of course it’s good exercise I tell myself as I slog round the streets with a rucksack full of literature delivering to hotels, B&Bs and of course Tourist Information Centres in our corner of Devon. And the work of publicising our museum goes on, with the arrival of summer and the thought that one can combine a day’s outing with a leaflet drop or two. I do wonder whether it works however. The Direct Marketing Association’s research shows that 48% of consumers actually visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door. But then they would, wouldn’t they? They’re ...